Kurt, cutting to the chase again:
1. Find a subject you care about.
2. Do not ramble, though.
3. Keep it simple.
4. Have the guts to cut.
5. Sound like yourself.
6. Say what you mean to say.
7. Pity the readers.
I actually wrote a story today, first one in a while.
1 and 7 I'm fine with. 2 to 6 need a bit more attention...