Friday, December 13, 2013

Word inflation

As a local government bureaucrat in my day job, I'm well used to people using fancy language to dress up their reports and make them look more important than they are. Things are never done, they are facilitated. Tools are never used, they are utilised. Organisations we work with are strategic partners. And so on. I have lots of fun writing the most inconsequential rubbish in the most over-the-top language.

But I take my hat off to this item which I saw in Mountain Warehouse today, a hydration system.

It looks a lot like a water bottle to me....

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